The Selling Psychology
In the world of reality of selling, the most important thing to remember is that nothing happens until the deal is made.
The most successful companies in the world have outstanding sales teams.
The quality of their sales effort determines whether they succeed or fail.
We can feel pleased to be salespeople because the entire economy depends on our efforts.
If we are adequately trained and skilled in selling, there are no limits to where we can go in this field.
When it comes to selling, the 80-20 rule, sometimes known as the Pareto principle, reigns supreme.
According to the 80-20 rule, 20% of salespeople are responsible for 80% of sales.
You won’t have to worry about money or employment after you’ve cracked the top 20%.
Your goal is to rise through the ranks of the top 20% and eventually the top 4%.
You become one of the world’s highest paid persons if you are in the top 4%.
The Selling Psychology’s objective is to show you how to climb the ladder of success.
According to the leading side idea, there isn’t much of a difference between top performers and average or mediocre performers.
It’s usually a minor distinction: top performers simply do certain things a little bit better each day.
There’s no reason why you can’t quickly climb into the top 4% if you gain that winning edge.
It’s an inside game when it comes to selling. That is to say, what is going on in the thoughts of the salesperson determines his level of success.
We know that a salesperson’s self-concept has a direct impact on his or her sales performance and effectiveness.
If we don’t act in accordance with our self-concept, we feel uneasy.
You would never earn significantly more or significantly less than our self-concepted income threshold.
It is our responsibility to increase this self-concept degree of income.
We always market in a way that reflects our self-image. Some of us are hesitant to pick up the phone and dial someone’s number.
Some of us are apprehensive about closing. We feel more competent, have a higher self-esteem, and are more successful when we improve our skills.
Self-esteem is at the heart of one’s self-concept. A person with a high sense of self-worth is pleased with himself.
Your ability to perform and be productive in all you do is mostly determined by how much you like yourself.
When it comes to selling, there are two significant roadblocks. The customer’s fear of making a mistake is the first roadblock.
The salesperson’s fear of rejection is the second key roadblock to selling.
A salesperson cannot sell successfully until he acquires confidence, a high self-concept, and the tenacity to bounce back from inevitable rejection.
All great salespeople have gotten to the point where they are no longer scared of failure.
The majority of sales are made on the basis of friendship. People will not buy from you until they believe you are their buddy and are operating in their best interests.
There’s a link between your self-esteem and how well you get along with different types of individuals.
The best salespeople have an innate capacity to quickly become friends with potential customers.
Enthusiasm is a crucial component of selling. A sale occurs when you transfer your passion for a product or service to the other person’s thoughts and heart.
Many people fail in sales because they do not stick with it long enough to gain those initial few positive experiences that boost their self-esteem and self-concept and set them on the path to a successful career.
That is why it is critical that you tell yourself from the start that nothing will stop you until you achieve your goals.
1. Make a list of five features of selling that you like:
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2. Make a list of any aspects of your self-perception that need to be improved. What steps could you do to boost your consciousness?
Examining Yourself
1. Do I take pride in what I do for a living?
2. Do I belong to the top 20% of salespeople?
3. Am I honestly pleased with myself?
4. Is there anything about selling that makes me uneasy?
5. Is a high amount of money part of my self-concept?
6. Am I prepared to deal with the inevitable rejection that comes with selling?
